Revenue. Strategy. Systems.

Engineer Revenue.
Execute Growth.

We align brand positioning, go-to-market strategy, marketing systems, automation, and secure data foundations to help businesses scale with clarity and control.

30+
Projects Delivered
$250,000+
Revenue Generated
98%
Client Retention
Growth Analytics Dashboard
The Reality Check

Sound Familiar?

These are the challenges that keep business owners up at night.

Inconsistent Revenue

Your sales pipeline is unpredictable, making it impossible to plan for growth or scale your operations effectively.

Time Drain

You're stuck doing everything manually, from lead follow-ups to reporting, leaving no time for strategic thinking.

Scattered Marketing

Your marketing efforts feel disconnected—no clear strategy, no measurable results, just money disappearing into the void.

What We Do

Our Services

Designing systems that drive growth—not noise.

01

Brand Strategy & Market Positioning

Define clear market positioning grounded in consumer psychology and behavioral economics—aligning brand, messaging, and value propositions to cut through noise and connect with ideal customers.

02

Go-to-Market & Revenue Strategy

Build end-to-end go-to-market roadmaps that map customer journeys, identify conversion bottlenecks, and align pricing, messaging, and channels to drive acquisition, retention, and lifetime value.

03

Integrated Marketing & Content Systems

Execute multi-channel marketing campaigns supported by cohesive content systems across social media, email, landing pages, and sales assets—with clear attribution, consistent messaging, and measurable outcomes.

04

Conversion Optimization & Customer Intelligence

Apply data-driven testing, customer segmentation, and behavioral insights to improve funnel performance—lifting conversion rates and engagement at every stage.

05

Custom Web Automation & Operational Streamlining

Design and implement custom web automation solutions that streamline operations—combining SOPs, decision trees, backend integrations, dashboards, and internal tools to eliminate bottlenecks and improve visibility.

06

Data Infrastructure, Security & IT Asset Disposition

Deliver secure, scalable data infrastructure alongside IT Asset Disposition (ITAD) services via Balata Data Partnership, including certified data destruction, hardware decommissioning, asset recovery, and compliance reporting.

Measured Results

Results That Speak

Numbers don't lie. Here's what we've achieved for our clients.

48%
Avg. ROI Increase
32%
Reduction in CAC
2.1x
Revenue Growth
45%
Time Saved
Featured Work

Case Studies

Real results from real partnerships.

E-commerce Analytics Dashboard
E-commerce

Fashion Retailer Transformation

Complete digital overhaul for a mid-size fashion retailer, including new e-commerce platform, marketing automation, and customer journey optimization.

1 Audit & Analysis
2 Platform Build
3 Marketing Automation
4 Optimization
+78%
Online Revenue
-23%
Cart Abandonment
Read Case Study
CRM Automation Workflow
B2B SaaS

CRM Analytics Platform

Developed a comprehensive lead scoring and analytics system that transformed how this SaaS company identifies and nurtures high-value prospects.

1 Data Mapping
2 Lead Scoring Model
3 Dashboard Build
4 Team Training
+180%
Qualified Leads
3.5x
Sales Velocity
Read Case Study
Data Infrastructure Server Room
Brand Launch

Viral Brand Campaign

Created and executed a multi-platform social media strategy that took this wellness brand from obscurity to industry leader in 8 months.

1 Brand Positioning
2 Content Strategy
3 Campaign Launch
4 Scale & Optimize
+28%
Impressions/Month
+36%
Engagement Rate
Read Case Study
How We Work

Our Process

A proven methodology that delivers consistent results.

01

Discovery

We dive deep into your business, analyzing your market, competitors, and current digital footprint.

02

Strategy

We craft a customized roadmap with clear milestones, KPIs, and actionable next steps.

03

Execution

Our team implements the strategy with precision, keeping you informed every step of the way.

04

Optimization

We continuously analyze results and refine our approach to maximize your ROI.

Client Testimonials

What They Say

Don't take our word for it—hear from our clients.

Our Leadership

Meet Our Team

The people behind Verity Praxis—strategists, builders, and problem-solvers.

Wade Odum

Wade Odum

Founder

A results-driven leader with a background in sales, strategy, and execution. A family man and believer who values integrity, commitment, and service. A former MMA fighter and football player who understands resilience and teamwork firsthand. Outside of work, he's a musician at heart—blending creativity with structure to lead, inspire, and deliver meaningful impact.

Jamien Sills

Jamien Sills

Director of Design Innovation

For over 35 years, shaping industries through design, problem-solving, and storytelling. From pioneering sneaker culture to global footwear manufacturing, to leading creative direction for brands that merge innovation with cultural relevance. Thrives at the intersection of creativity and strategy—where design solves problems and tells compelling stories that connect with people on a profound level.

Bryan Hernandez

Bryan Hernandez

Automation Director

A systems-driven problem solver with a sharp eye for process, automation, and scale. Specializes in turning messy operations into clear, reliable workflows. Known for bridging technical execution with real-world business needs—building tools, integrations, and support systems that actually get used. Calm under pressure and detail-obsessed by nature, focusing on efficiency, clarity, and long-term impact.

Engagement Options

How We Work Together

Flexible engagement models designed to match your growth stage and goals.

Strategy Sprint

$7,500+
Starting investment

Short-term engagement focused on audit, positioning, bottleneck analysis, and a clear execution roadmap. Final price varies by scope and complexity.

  • Comprehensive Business Audit
  • Market Positioning Analysis
  • Bottleneck Identification
  • Strategic Execution Roadmap
  • Prioritized Action Plan
Get Started

Retainer

$6,000+/mo
3–6 month minimum

Ongoing optimization, performance monitoring, iteration, and strategic guidance. Engagement details discussed on discovery call.

  • Ongoing Performance Optimization
  • Monthly Strategy Sessions
  • Continuous System Iteration
  • Priority Support Access
  • Quarterly Business Reviews
Let's Talk

Life Cycle Management Services

Pricing upon consultation
Starting investment

Secure, end-to-end IT lifecycle management optimizing deployment, maintenance, asset recovery, compliance, and responsible disposition.

  • IT Asset Disposition (ITAD) & Buybacks
  • Hardware Value Recovery
  • Refurbished Hardware Solutions
  • Infrastructure Cost Optimization
  • Professional Services & Optimization
  • Maintenance & Support Contract Alignment
Request Pricing
FAQ

Common Questions

Everything you need to know before we get started.

Most clients see initial improvements within 30-60 days, with significant results typically appearing at the 90-day mark. However, timelines vary based on your starting point, industry, and specific goals.

We work across various industries including e-commerce, SaaS, professional services, healthcare, and consumer brands. Our strategies are customized to your specific market and audience.

No. Our solutions are designed to integrate seamlessly with existing infrastructure. We carefully assess your current tech stack and build systems that enhance rather than disrupt your operations. We prioritize compatibility and smooth transitions.

We can advise on how systems should work together and provide strategic recommendations for CRM optimization. However, custom workflow implementations require a scoping conversation with the CRM platform to ensure our recommendations are fully achievable within your specific system's capabilities and limitations. Some CRMs are more robust and integrate well, while others may have constraints we need to work around.

We establish clear KPIs at the start of every engagement—whether that's revenue growth, lead generation, conversion rates, or operational efficiency. You'll receive transparent reporting on all metrics that matter.

CONTACT

Get in Touch

Ready to transform your business? Let's start the conversation.

Let's Build Something Extraordinary

Ready to transform your digital presence? Book a free discovery call and let's discuss how we can help you achieve your goals.