The Challenge
StyleHouse, a mid-size fashion retailer with 12 physical locations, was struggling to compete in an increasingly digital marketplace. Their legacy e-commerce platform was outdated, conversion rates were declining, and they had no cohesive strategy for engaging customers across channels.
Key pain points included:
- Outdated e-commerce platform with poor mobile experience
- No marketing automation or personalization
- Siloed customer data across systems
- High cart abandonment rate of 78%
- Declining foot traffic with no online-to-offline strategy
Our Approach
We developed a comprehensive digital transformation strategy that addressed both immediate pain points and long-term growth objectives. Our approach combined platform modernization with data-driven marketing automation.
Audit & Analysis
Conducted a comprehensive audit of existing systems, customer data, and competitive landscape. Identified key friction points in the customer journey and opportunities for automation.
Platform Build
Migrated to a modern headless e-commerce architecture with mobile-first design. Implemented real-time inventory sync across all 12 locations.
Marketing Automation
Built automated email flows for abandoned carts, post-purchase sequences, and personalized product recommendations based on browsing behavior.
Optimization
Continuous A/B testing and refinement of conversion funnels, email campaigns, and customer segments to maximize ROI.
The Results
Within six months of launch, StyleHouse saw transformative results across all key metrics. The new platform and automation systems created a sustainable competitive advantage that continues to drive growth.
- 78% increase in online revenue — driven by improved UX and personalization
- 23% reduction in cart abandonment — through targeted recovery campaigns
- 4.2x email marketing ROI — from automated, behavior-triggered campaigns
- 35% increase in average order value — via intelligent product recommendations
- 42% improvement in customer lifetime value — through loyalty program integration
Client Testimonial
"Verity Praxis transformed our digital presence completely. Our revenue has tripled since we started working together, and the ROI has been incredible. They didn't just build us a website—they gave us a complete system for growth."