The Challenge
GreenLeaf Wellness, a new entrant in the crowded wellness and supplements market, needed to establish brand awareness and credibility in a space dominated by established players with massive marketing budgets.
Key obstacles included:
- Zero brand awareness in a saturated market
- Limited marketing budget compared to competitors
- No existing social media presence or following
- Difficulty differentiating from similar products
- Need to build trust in a skeptical market
Our Approach
We developed a comprehensive brand-first strategy that prioritized authentic storytelling and community building over traditional advertising. Our approach focused on creating shareable content that resonated with the target audience's values.
Brand Positioning
Defined a unique brand voice that emphasized transparency, science-backed wellness, and sustainability—differentiating from "miracle cure" competitors.
Content Strategy
Developed a content calendar mixing educational content, user stories, behind-the-scenes, and trending formats optimized for each platform.
Campaign Launch
Executed a coordinated multi-platform launch with micro-influencer partnerships, UGC campaigns, and strategic paid amplification.
Scale & Optimize
Continuously analyzed performance data, doubled down on winning content types, and expanded to new platforms based on audience behavior.
The Results
The campaign exceeded all expectations, transforming GreenLeaf from an unknown startup to a recognized industry voice in just 8 months.
- 28% monthly increase in impressions — consistent growth month-over-month
- 36% average engagement rate — 6x industry average
- 850K new followers — across Instagram, TikTok, and YouTube
- 3 viral posts — each exceeding 5M views organically
- #1 share of voice — in the wellness supplement category
- 412% increase in website traffic — from social channels
Client Testimonial
"Their strategic insights were game-changing. They didn't just execute—they helped us rethink our entire approach to digital marketing. We went from nobody to the brand everyone's talking about in under a year."